Built for modern sales teams – empowering execution, productivity, and engagement.
Proxima’s Trade Promotion Management Software empowers FMCG, CPG, and distribution businesses to design, plan, execute, and analyze trade promotions with precision and speed. Built on the same unified platform that powers Proxima SFA and Proxima Nexus, our solution enables complete control across the promotion lifecycle - from budgeting and forecasting to execution and performance measurement. With real-time insights, automated workflows, and deep analytics, Proxima helps you eliminate guesswork, optimize promotional spend, and improve returns on your trade investments
Traditional promotion planning often relies on spreadsheets, manual coordination, and delayed reporting – leading to inaccurate forecasts and wasted budgets. Today’s market demands smarter tools that provide unified visibility, real-time performance tracking, and effective spend optimization. Proxima Trade Promotion Management gives you that edge by centralizing all promotion-related data and processes.
Plan promotions across products, channels, and accounts with structured workflows and approval paths, ensuring consistent execution that aligns with business goals.
Leverage historical performance, demand signals, and advanced analytics to forecast promotional outcomes and simulate “what-if” scenarios for smarter decision-making.
Manage all trade deals, discounts, and promotional events from a unified dashboard – reducing duplication, minimizing errors, and improving cross-functional alignment.
Track promotion effectiveness in real time with live dashboards, comparing actual spend vs projected results to determine what’s working and what to adjust next.
Proxima syncs trade promotions directly with field sales and distributor execution workflows, ensuring that every sales rep and distributor team has up-to-date promotional information.
Automate verification of promo terms, claims, and reimbursements to reduce financial leakage and ensure that trade spends are accurately accounted for.
Predictive analytics increase forecast confidence.
Centralized insights provide complete business visibility, enabling smarter and faster strategic decisions.
Unlike standalone promotion tools, Proxima connects:
Promotion Planning → Field Execution → Order Booking → Financial Control → Business Analytics
All within one unified ecosystem:
No disconnected systems. No data silos.
