Retail Execution Software

Proxima SFA – Retail Execution Software

Built for modern sales teams – empowering execution, productivity, and engagement.

Retail Execution Software for Consistent In-Store Performance

Proxima Retail Execution Software helps brands and distributors ensure every store visit delivers the right execution, visibility, and sales impact. Designed for FMCG and distribution businesses, Proxima connects field teams, retail audits, merchandising, and back-office analytics into one unified platform. With mobile-first execution and centralized control, Proxima ensures that in-store activities are completed correctly, tracked in real time, and analyzed for continuous improvement.

What Makes Proxima Retail Execution Different

Proxima Retail Execution is not a standalone audit tool. It is tightly integrated with Proxima SFA (field execution) and Proxima Nexus (back-office control), enabling end-to-end visibility from planning to execution to analysis.

This ensures retail strategies are not just planned – they are executed, verified, and optimized.

Structured Store Visits & Task-Based Execution

Sales and merchandising teams follow guided workflows during every store visit to ensure consistent execution.

  • Planned store visits with priorities
  • Task-based execution checklists
  • Visit completion tracking
  • Outlet-level activity history

This reduces missed activities and improves execution discipline across regions

Visual Merchandising & Shelf Execution Control

Ensure products are displayed correctly and brand standards are maintained across all outlets.

  • Shelf display photo capture
  • POSM and collateral tracking
  • Display compliance verification
  • Stock presence confirmation

All visual data is geo-tagged and time-stamped for authenticity.

Retail Audits & In-Store Data Capture

Capture critical retail information directly from the field to support smarter decisions.

  • Price and availability audits
  • Competitor activity capture
  • Assortment compliance checks
  • Outlet profiling and categorization

This creates a reliable retail intelligence database

Mobile-First Retail Execution with Offline Support

Proxima’s mobile app allows field teams to execute retail activities seamlessly, even in low-connectivity areas.

  • Offline store visits and audits
  • Photo capture without internet
  • Automatic data sync when online
  • Zero data loss

This ensures uninterrupted execution in all markets.

Built for FMCG & Distribution Businesses

Proxima Retail Execution Software is purpose-built for businesses managing large outlet networks and fast-moving products.

  • FMCG brands
  • Distributors and wholesalers
  • Multi-region sales operations
  • High-frequency store visits

     

It scales easily as your retail network grows.

Execute Better. See More. Grow Faster.

Proxima Retail Execution Software helps you move from assumptions to visibility and from planning to flawless execution. By connecting field activity with centralized analytics, Proxima enables brands and distributors to win at the point of sale.

 

Bring structure, visibility, and control to your retail execution with Proxima.