Field Sales Management Software

Proxima SFA – Field Sales Management

Built for modern sales teams – empowering execution, productivity, and engagement.

Field Sales Management Software for Smarter Sales Teams

Proxima SFA is a modern field sales management software designed to help sales teams plan, execute, and track daily field activities with complete visibility. Built for FMCG and distribution businesses, it enables sales representatives to manage routes, visits, orders, invoicing, collections, and stock - all from a single mobile app. With real-time sales activity tracking, Proxima SFA ensures accurate execution, faster order processing, and improved market coverage across your entire sales force.

Proxima SFA - Mobile Field Sales Execution App

Proxima SFA empowers field sales teams with a powerful mobile application to manage daily sales operations efficiently. Sales reps can plan routes, complete customer visits, book orders, generate invoices, collect payments, and track stock in real time –  even while working offline.

Designed for high-velocity sales environments, Proxima SFA reduces manual reporting, improves execution discipline, and ensures every field activity is tracked and verified.

Key Features of Proxima Field Sales Management Software

Plan Routes, Beats & Daily Activities

Sales managers define territories and beat plans that are automatically assigned to field reps through the Proxima SFA app.

  • AI-assisted route and beat planning
  • Outlet priority-based visit plans
  • Optimized travel paths for better coverage

Start Day with GPS-Based Attendance

Sales reps mark attendance from their live location with automatic validation and approval control.

  • GPS-based attendance marking
  • Leave application with approvals
  • Live availability visibility

Execute Customer Visits & Track Activity in Real Time

Field visits are auto-tracked and verified to ensure complete execution visibility.

  • Auto check-in and check-out
  • Geo-tagged visit verification
  • Route adherence monitoring

Capture Orders, Invoices & Returns from the Field

Sales reps manage orders and invoicing directly during customer visits.

  • Primary and secondary order booking
  • Real-time stock visibility
  • Mobile invoicing and returns

Monitor Retail Execution & Promotions

Ensure strong in-store execution and promotion compliance across outlets.

  • POSM and shelf display tracking
  • Competitor pricing capture
  • Promotion execution visibility

Back-Office Control with Proxima Nexus

Office teams manage data, approvals, and operations from one centralized system.

  • Master data and distributor control
  • Pricing and scheme management
  • Approval workflows

Real-Time Monitoring via Proxima Command Center

Managers get live business visibility through centralized dashboards.

  • Live sales and productivity dashboards
  • Target vs achievement tracking
  • Alerts and exception monitoring

Analyze Performance & Improve Continuously

Field data is converted into actionable insights to drive growth.

  • KPI and performance dashboards
  • Market working analysis
  • Incentive and productivity tracking

Why Field Sales Management is Important for Your Business

A strong field sales strategy improves:

  • Sales coverage & reach
  • Order accuracy and faster delivery
  • Real-time monitoring of sales reps
  • Improved retailer relationships
  • Higher sales productivity
  • Better data-driven decision making

Major Benefits of Using Proxima Field Sales Management Software

Field Sales Management Software helps businesses plan, track, and optimize field sales activities such as visits, orders, attendance, and performance using a centralized digital platform.

It automates routine tasks like route planning, reporting, and order capture, enabling sales reps to focus more on selling and less on manual work.

Yes, it is widely used in FMCG, Pharma, Dairy, and distribution-driven industries to manage large field teams and complex sales operations efficiently.

Most modern field sales management solutions offer offline functionality, allowing sales reps to work without internet and sync data automatically once online.

Yes, GPS-based tracking allows managers to monitor visits, routes, and activities in real time for better visibility and control.

Yes, it supports primary and secondary order management with real-time inventory visibility and accurate order processing.