Transforming Sales Execution with Al-Powered Automation
Proxima SFA is a product of Sterison Technology.
Private Limited an Industry 4.0 and enterprise solutions
provider dedicated to empowering PMCG, CPG,
and distribution businesses worldwide.
Our Story
We started with a vision: to simplify and supercharge field sales execution. Backed by
Sterison team 15+ of expertise in Industry 4.0 and enterprise solutions, Proxima SFA
was built to address the real challenges faced by FMCG, CPG, and distribution
businesses. Today, it enables thousands of users to plan smarter, sell faster, and execute
flawlessly at scale.
Our Mission & Vision
Mission
To empower sales and distribution businesses with intelligent tools that drive productivity, visibility, and growth.
Vision
To become the world’s most trusted platform for sales force automation and retail execution
What Makes Us Different
Efficiency at your fingertips.
AI-Powered Route Optimization
Real-Time Visibility
Enterprise-Grade Security
Customer-Centric Innovation
Our Impact (Metrics & Achievements)
Our Team
John Rajesh - MCA
CEO
Detail-oriented with an eye for the big picture, offering 15+ Years of Experience. Enterprise and IT Architect with leadership experience in designing Innovative business solutions
Bruce Yue - B.Eng.
Business Development Manager
Salesforce Architect with over 15+ years of experience. He excels in designing robust enterprise solutions across various industries. Bruce also contributes to business development, using his technical skills to drive growth. His collaborative approach makes him a trusted advisor. He has played key roles in many successful projects
Venkat Raj - B.E
Business Analyst/Development Manager
16+ Years experience, with expertise in Business Development, Business Analysis, Process/Program Management, Logistics, Supply chain operations, Team handling and Training.
Sundararajan - DSE. BBA
Business Analyst
15+ Years of Experience in Business Analysis / Pre-Sales, India & Singapore, Manufacturing, Retail, Banking and Healthcare.
PRIYADHARSHINI.A - MBA
HR Admin
Experienced HR professional with 5+ Years of administrator experience. Demonstrated skills. in managing records, responding to employee questions and providing operational support.
Dr.S.Mathu Kumar - ME PH.D
Industrial engineering advisor
Highly-skilled & Passionate Automation & Controls Engineer bringing more than 12+ Years of experience.
Pratheesh Kumar - B.Sc
Technical Lead
Extensive experience of 5+ Years in providing senior level IT technical lead services and direction including software, middleware, and/or hardware projects.
Trusted by FMCG and CPG leaders across multiple countries
